Ballywho CEO to Speak at Social Fresh

For more information, contact: Jen Straw 813-347-4400 ext. 103 jstraw@ballywhointeractive.com Tampa, FL (Feb. 5, 2010) – Ballywho Interactive CEO and Founder Elissa Nauful Plumley will join a panel of social media marketing industry leaders at Social Fresh Tampa to help small business owners use innovative ways to integrate strategies beyond Facebook and Twitter. The one-day conference hosted by Social Fresh, the Charlotte-based social media event planning and training company founded by Jason Keath, will be held Monday, Feb. 8 at the DoubleTree Tampa Westshore. “It’s exciting that Social Fresh chose our city for this event. Strategically it makes a lot of sense,” Plumley said. “A lot of local businesses are hearing about social media and justdon’t know what to do with it.” Plumley, who founded her full service social media management company in 2008, recently partnered with the Tampa Bay Chapter of the American Marketing Association (AMA Tampa Bay) to manage its social media communications. “It’s essential to be in the right place at the right time. We believe that the integration of social media in a comprehensive marketing strategy is one of the most important driving forces in driving your brand and increasing business,” she added. Plumley joins social media expert speakers including: General Motors Social Media Director Chris Barger, Founder and CEO of Social Media Group Maggie Fox, Social Media Manager of Best Buy’s Twelpforce John Bernier and Intercontinental Hotels Group Social Marketing & Promotions Manager Cassandra Jeyaram. Tickets are still available at http://socialfresh.com/tampa. Registration begins at 7 a.m. For more information about Ballywho Interactive contact Jen Straw at 813-347-4400 ext. 103 or visit www.ballywhointeractive.com. About Ballywho Interactive We Speak Your Mind. Headquartered in Tampa, Florida, Ballywho Interactive is a full service social media management company. We harness the power of social media to develop a tailored and comprehensive online marketing strategy. Rather than competing with or replacing other components of your company’s marketing and PR strategies, we supplement them to build your brand, increase your web traffic and manage your online reputation. Our team is comprised of both marketing and IT professionals who understand your brand and marketing vision. We analyze your target audience and help you break through the clutter, delivering your message in the right place at the right time.

AMA Tampa Bay uses Ballywho for social media work – Tampa Bay Business Journal:

 

via AMA Tampa Bay uses Ballywho for social media work – Tampa Bay Business Journal:.

3 New Ways to Measure the Social Web

3 New Ways to Measure the Social Web

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Foursquare could unlock key to new business

Many are calling Foursquare the new Twitter of the social media world.  And while the location-based social network is relatively new it does offer powerful marketing potential to businesses.

Foursquare is part city guide, part friend finder, part virtual game using GPS through your phone.  The free service, available for the iPhone, Blackberry, Android and Palm Pre, encourages people to keep up with where their friends go, explore neighborhoods and discover new places— including restaurants, bars, stores, etc.

If you aren’t already playing, the game gives you points for every location check-in and whoever has checked into the same venue the most is crowned Mayor— that is until someone takes over your coveted throne.

The more adventuresome the Foursquare user, the more points you earn along with unlocking badges for trying new places or returning to the same ones.

The app also allows you to upload tips about the location you’ve visited, including the best menu item to order, great specials or the salesperson gives the best customer service.

And it’s integrated with Twitter, sending automatic check-in updates to your followers and Foursquare friends at the same time—in some cases allowing you to meet up with friends. 

Here’s how it works:

• Add your friends from Twitter, Facebook, your address book, by name and/or by cell number.
• When you go somewhere, click on places and several nearby businesses will pop up as suggestions. 
• Once you find where you are, click on it.  You can “add a shout” to tell your friends what you’re doing there if you want and click on “Check-in here.  You get +5 points for checking-in at a new venue.
• Under the People tab, you’ll find other Foursquare users in the same location or discover who the Mayor is.  If you return more than anyone else you will become the Mayor… until someone else is more loyal and steals your title.
• If your location isn’t listed, you can add it and earn yourself +5 points.
• You can even add your own tips to other customers: “Ask for Tasha she is the best waitress” “Great fish and chips!”  “2-for-1 margaritas all day Saturday!”  Plus, you can view other people’s tips about places.
• Once you start checking-in to more places with different places, you get more points and start unlocking badges.  There are badges for traveling far away, being a gym rat and even the “Don’t Stop Believin” badge for going to Karaoke one too many times.

  And many businesses are getting in the action, offering free specials or discounts to the Mayor or customers who check-in frequently— say three or four times in a month. 

It’s amazing how effective a free coffee or happy hour specials along with a little friendly competition could be for bringing in new business or keeping customers coming back.

Foursquare has an estimated 300,000 users—up from 150,000 reported at the end of 2009.  Estimated demographics from Quantcast.com show 60 percent of the social media network’s users are 18-49, 71 percent are female and 45 percent have a household income of $60,000 to more than $100,000.

 TV networks see the potential a partnership has to offer.  Earlier this week Foursquare signed a deal with Bravo, allowing viewers to win prizes and badges for visiting more than 500 Bravo show-related locations including places the Top Chefs eat or the Real Housewives shop.

Tampa Bay Business Journal: Social Fresh aims to provide ROI for social media strategists

Recent coverage for Social Fresh and Ballywho Interactive’s CEO

via Tampa Bay Business Journal: Social Fresh aims to provide ROI for social media strategists.

Tampa Bay Business Journal: Social Fresh aims to provide ROI for social media strategists

Recent coverage for Social Fresh and Ballywho Interactive’s CEO

via Tampa Bay Business Journal: Social Fresh aims to provide ROI for social media strategists.

Tampa Bay Business Journal: Social Fresh aims to provide ROI for social media strategists

Recent coverage for Social Fresh and Ballywho Interactive’s CEO

via Tampa Bay Business Journal: Social Fresh aims to provide ROI for social media strategists.

Baby Boomers Get Connected with Social Media – eMarketer

Baby boomers have always been good communicators, as evidenced by their presence at sit-ins, protests, demonstrations and “happenings” in the 1960s. So it was inevitable that boomers would check out s

via Baby Boomers Get Connected with Social Media – eMarketer.

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research

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via National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research.

Core Twitter Users More Active, Engaged – eMarketer

Data from HubSpot confirms a widely remarked trend: After a peak in growth rates in early 2009, uptake of Twitter slowed dramatically toward the end of the year.Based on a study of user profiles on

via Core Twitter Users More Active, Engaged – eMarketer.